0:00 The Internet has changed the world, empowering individuals and organizations
0:06 allowing us to work together as we move forward. Today people are asking,
0:11 what will the Internet look like in 10 years?
0:14 You're an employee of International Widgets, selling digital software and media
0:18 all over the world, mostly online.
0:22 As technological, political, and economic motivations compete to shape the future of the Internet,
0:27 your company and personal life also come to a turning point.
0:31 Let's see what happens in one of your possible futures.
0:41 Here you are, ten years from now.
0:43 You work for International Widgets Worldwide News
0:46 providing users with apps for receiving news on their mobile devices and the content to go with it.
0:51 But the Internet we know and love is about to change.
0:56 We are showing you what we call the Common Pool scenario
0:59 Just as today, no one knows for sure where the Internet is heading, but everyone has their own vision for it.
1:05 Industry experts are busy building serious models for serious business.
1:09 Meanwhile amateurs are playing amidst the chaos, discovering critical issues and finding innovative ways
1:14 of solving them.
1:16 Eventually the world turns to these users, creating open source, collaborative and freely available fixes.
1:22 Adopting these solutions births a new Internet,
1:26 one founded on the principles that drove the original Net's success.
1:31 collaboration
1:32 competition
1:33 and evolution
1:34 but a new Internet means you need a new business model
1:37 after putting their faith in other users people aren't willing to hand over their hard earned money
1:42 to corporate content providers. That's when you get an idea.
1:45 Let the users report the news.
1:48 Since your audience receives its content on mobile devices, like SmartGadget notepad,
1:53 you figure that's the place to start for a new platform.
1:56 You partner with Viper, a global teleconferencing platform that's already successfully using real-time,
2:02 high-definition video to connect users through their notepads.
2:05 Together, you create a global news system,
2:08 allowing users to report to other users about whatever interests them the most.
2:13 You survive because you realize that users don't want media made by experts.
2:17 They want something that will help them sort through all that great amateur content.
2:20 That's why you let your users tell you what they like.
2:25 Then you give them a constant flow of video streams,
2:28 from big news to small news, and everything in between.
2:31 The success of your platform draws out the copycats. You have to stay on your toes
2:37 because competition is now coming from parts of the world that couldn't even access the Internet before.
2:41 Despite the imitators,
2:43 International Widgets manages to keep ahead by remaining in touch with what users want.
2:49 That's why you open up the platform's code.
2:51 The first user-created extension to catch on lets people add annotations and comments
2:56 to the video streams in real time.
2:58 The second let's you attach a Viper-based chat room to any feed,
3:04 letting users and reporters talk, as the news is happening
3:06 These innovations don't just make your platform better, they attract new users with new ideas.
3:12 With content and functionality driven by users, International Widgets helps everyone
3:17 get what they want, when and how they want it.
3:21 Across the globe, people are tapped into a new world of news.
3:25 You never know how long your company's success will last, but you take comfort in the fact
3:30 that the Internet is a place that's always allowed to evolve.
3:36 We need you to help shape tomorrow's Internet.
3:41 We're working to keep the Internet free and open. For you and with you.
3:45 Act now to protect the Internet's future. Find out what you can do, at:
3:49 www.InternetSociety.org