GA on AMP: Measuring User Behavior and Segmenting Content for Publishers /via +E-Nor, Inc.  #analytics   #amp  

"We live in a mobile era. About half of the world’s population now owns a smartphone that they use to access read news and access other information resources.. This new reality has put a lot of pressure on publishers to ensure content quality, availability, accessibility and relevance and thereby increase user engagement and conversion.

The main goal of this post is to provide guidance for tracking content metadata and user interactions on mobile websites with Google Analytics for AMP pages. To learn the basic of AMP tracking in Google Analytics, see Adding Analytics to Your AMP Pages in the GA help pages."

How to Get Started With Google Analytics
/via +CIO  #analytics   #measure  

"Google Analytics (GA) is a free online service designed to help marketers and webmasters better understand their sites' visitors — where they come from, what they do on the sites, which pages they linger on, content that causes them to leave, and much more... The greatest challenge for new or inexperienced users isn't finding data in GA; it's extracting meaningful, actionable insights."

Introducing Deeplinking from GA to AdWords
/by +Joan Arensman  #analytics   #adwords  

The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. 

In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM

Copywriters need to be fluent in measurement just the same as analysts & marketing managers. Discover why, plus how to bring them into your processes in our advocate +Adam Singer's monthly column on ClickZ.

Tracking Customer Lifetime Value in Google Analytics
/via +LunaMetrics  #analytics   #measure   #ltv  

"In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas.

This topic has been thoroughly covered by some excellent posts, and several books,  so I don’t intend to regurgitate what’s already been written. My goal is to introduce another method of tracking CLV with Google Analytics."

Google Analytics Power Reporting for SEO and SEM
/via +Bruce Clay, Inc.  #SMX   #measure   #analytics  

"Google Analytics is like the Tesla. It’s a sports car and we’re driving it like we’ve got the emergency brake on. Let’s drive it like the high performance machine it is..."

Bringing Smart Goals to more advertisers
/by +Joan Arensman  #analytics   #adwords  

Ever since we launched Smart Goals in December 2015 [http://goo.gl/J6ALGb], we’ve seen tremendous adoption: tens of thousands of advertisers are using Smart Goals to automatically identify their best website visits and optimize to those visits in AdWords.

Over the coming weeks, we’re excited to bring Smart Goals within reach of many more advertisers by expanding the eligibility criteria. 

For smaller advertisers, we’re reducing the threshold for Smart Goals eligibility to 500 website visits from AdWords clicks over 30 days - cutting the requirement in half.

And on the other side of the scale, for larger advertisers, we’re increasing the upper limit for Smart Goals eligibility to 10M website visits over 30 days - effectively a threefold increase.

As a reminder, to start optimizing to Smart Goals in AdWords, you only need to take 3 simple steps: (1) activate Smart Goals in GA, (2) import Smart Goals into AdWords, (3) optimize to Smart Goals in AdWords. 

Learn more in this Help Center article: https://goo.gl/ctNJOv

Understanding Google Analytics Goals & Funnels
/via +Online Behavior  #analytics   #measure  

"Ultimately, you want to know when and how frequently users do what you want them to do on your site or app. Therefore, setting goals on GA involves obtaining meaningful measurements of these key outcomes, and the configuration of your Google Analytics setup must properly reflect these goals for you to get the information you need."

7 Things You Can Learn About Your Audience from Google Analytics

- How Do They Get to You
- What Keeps Them Happy
- What Catches Their Eye
- The Number of Uninterested People
- How Long They Stay
- Whether They Are Mobile
- If They’re Your Millionth Customer

Our Analytics Academy has a fresh look -- and lots of useful content to improve your analysis skills.

Check out the new Analytics Academy -- a hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time.

Get started at: https://goo.gl/odI1ug