The Internet Society is a trusted independent source of leadership for Internet policy, technology standards, and future development. More than simply advancing technology, we work to ensure the Internet continues to grow and evolve as a platform for innovation, economic development, and social progress for people around the world. 

The Global Internet User Survey (GIUS) is a globally-scoped survey programme developed by the Internet Society to provide reliable information relevant to issues important to the Internet’s future. As an ongoing effort, the survey informs and supports the activities of the global Internet Society community. While other ICT surveys focus on economic, infrastructure, or other Internet use indicators, the GIUS focuses on users, which are the source of innovation that has driven the Internet’s development, evolution and dramatic growth over the past four decades.
 
In 2012 the GIUS interviewed more than 10,000 Internet users in 20 countries. This report is intended to provide a general overview of the behaviors and opinions of Internet users on various topics. The data and this report aim to represent the views of the users surveyed rather than the positions or views of the Internet Society, or its global community. 
 
The 2012 GUIS was conducted for the Internet Society by Redshift Research, a leading business market research firm. 
 

Methodology

The 2012 Global Internet User Survey was conducted via online panels comprised of a total of 10,789 Internet users across 20 countries. Because of differences in sample sizes, the margins of error in the results for each country vary between 3.10% and a 4.38% at the 95% confidence level. Further demographic information can be found in the tabular and SPSS data files, which are available below.  
 

Country

Respondents[1]

United States

1040

Argentina

521

Brazil

515

Chile

508

Peru

510

France

510

Germany

519

Italy

552

Poland

508

Russia

513

Spain

506

Kenya

510

Saudi Arabia

506

South Africa

502

UAE

482

China

508

India

535

Indonesia

512

Philippines

521

South Korea

511

 

[1] Sample sizes for each country were established based on the penetration of Internet usage, each country’s population, target confidence levels, as well as considerations such as available time.

Download the Global Internet User Survey Data