Creating good content is a challenge for most marketers. One of the biggest problems in content marketing today is the ubiquity of self-promotional content that puts business goals (the WHAT) before the needs of the audience (the WHY). Learn how to be more successful with your content marketing by creating better content that resonates with your audience.
http://blog.scoop.it/2016/03/22/the-golden-rule-for-creating-successful-content-why-you-need-to-start-with-why/?utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003

Content marketing can seem complicated. It has a lot of moving parts. The trick is to manage all those tools and the work they facilitate as effectively as possible. This is why you need a content marketing software. Find out why you need one unifying tool to manage all the moving parts and make you dramatically more efficient. 

What's best between publishing on my blog or on Medium or other platforms? Both!
http://www.scoop.it/t/content-marketing-social-media-seo/p/4061388957/2016/03/18/why-and-when-to-republish-content-on-other-platforms-for-seo?utm_medium=social&utm_source=googleplus

When it comes to effective content marketing, what is more important, quality or quantity? If this content marketing struggle is all too real for you, we're here to help. Find out why striking a middle ground between quality and quantity is key to your content marketing success. 

While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. Learn the 4 components of successful landing pages and how to incorporate them into your own landing page construction process for improved results. 

If you’ve been struggling to know what makes people click, to produce conversions for your site or you’re simply seeking to beef up your CTA game, this article is made for you!

Creating good content is a challenge for most marketers. One of the biggest problems in content marketing today is the ubiquity of self-promotional content that puts business goals (the WHAT) before the needs of the audience (the WHY). Learn how to be more successful with your content marketing by creating better content that resonates with your audience.
http://contentmarketinginstitute.stfi.re/2016/02/content-marketers-what/?sf=jbwezl&utm_medium=social&utm_source=googleplus&utm_campaign=lean-content-marketing-4114003

Content marketing is one of the most powerful tools marketers can use, yet most struggle without having a proper strategy in place. In order to be successful, marketers must optimize every stage of the content marketing lifecycle, starting with strategy. Here is the first of a six-part series filled with essential tips for how to effectively strategize your content to ensure you stay on track to success.

Over the past 5 years, content marketing has grown rapidly, but it has also become lean. This is good news for marketers, who can now scale their content marketing efforts to maximize their efficiency. Find out how to generate leads through content. 

55% of B2B marketers are unsure of how to define and measure their content marketing ROI. But when armed with the proper tools, results improve dramatically. If you're unsure of your content marketing ROI, here's how you can define, measure and improve content performance for success. 

Creating impactful content is good but it's not enough. You have to invest part of your content marketing efforts towards optimizing the full content marketing lifecycle. That's why we're introducing an exciting new feature of Scoop.it Content Director to help you leverage your organic distribution to its full potential and skyrocket your reach.

Content curation plays a critical role in building your audience by adding value to other people's content. But many marketers struggle with how to effectively use it in their content marketing efforts. In this recap from Express Writers' #ContentWritingChat, we reveal 8 best practices for content curation to ensure you do it right!