Resource Center

Tips, guides and tools

Learn more about Twitter Ads campaigns


We’ve built the #TweetSmarter campaign resource center to help you run better Twitter Ads campaigns. Check out our step-by-step campaign guides, from which you can learn how to build and optimize great Twitter Ads campaigns.

When you visit the center, you can also learn how other businesses thrive with Twitter, and discover our ebooks, tutorials and more.

See our guides 

Around the world in 140 characters


Did you know you can use Twitter Ads to reach audiences in 215 different markets? Learn how you can target different countries, cities or regions and how to target by language.

Discover our five best practices for going global with Twitter. Find out too how businesses in different countries use Twitter to connect with a worldwide audience.

Learn more 

Featured


#TweetSmarter is back! In this edition, we spoke to our direct response specialists to understand the creative best practices that drive website conversions and app installs from Twitter. As a bonus, we’ve partnered with the experts at Hubspot to bring you an A/B testing primer.

You’re just a couple clicks away from creating stand-out creative and optimizing it to drive performance for your business — download the ebooks today.

Learn from the experts: #TweetSmarter and #TestSmarter

Watch


Explore our on-demand educational content hub. All of our webinars will be uploaded here following the live broadcasts.

Visit the #TwitterAcademy

Time for a coffee break? Spend five minutes watching one of our short explanatory videos or demonstrations.

Visit the Video Guide hub

Act


Data-driven best practices for Tweets illustrated with real-life examples.

Learn how to #TweetSmarter

Learn how to create an effective content strategy, grow your community, drive business results, measure your impact, and more in this tactical toolkit.

Twitter for Business: Download our tactical toolkit

Learn


See how Twitter followers generate word-of-mouth recommendations and drive sales for your business in this interactive example.

Learn the value of a follower

Get answers to frequently answered questions, including: Are my customers on Twitter? Do people want to engage with my business on Twitter? What are the benefits of Twitter Ads?

Download the SMB Customer Insights Whitepaper

Learn valuable insights about our users: who they are, what they shop for and when, where they’re shopping, and why they use Twitter during the holiday season.

Get insights to drive holiday sales

Research shows that Twitter users have more apps, use more apps, and spend more on apps. Explore our infographic to learn more.

Twitter users love mobile apps

Twitter Partner Marketplace


Browse through our directory to find the partners that offer additional tools and services to help your business thrive on Twitter.

Learn how Twitter works with partners