Talent
Step 1: Up your act on Twitter
Whether you’re an actor, writer, director or producer, people are tweeting about you and want to be tweeting with you. Don’t miss your chance to shape the conversation.
Set up your profile
Tips for starting your account and devising a content strategy.
Define your voice
Share things about yourself, show who you are and display your voice to the world.
The importance of using hashtags
Tips on using hashtags to organize conversations about your show.
The impact of photos and videos in Tweets
See what the latest Twitter research says about using hashtags, photos, videos, quotes and more in Tweets.
How to filter notifications and mentions
Verified users can use this tool to manage the large number of conversations they’re in.
Interact with your fans
You don’t have to set up a Q&A to chat with your fans — just take some time to reply to their Tweets.
Step 2: Increase followers and improve engagement
To further your engagement with fans and increase your followers, try these six things:
Hold a Twitter Q&A
Let your fans speak directly to you in real time.
Live-tweet your show
Engage with viewers in real time as your show airs.
Connect with peers
Use Twitter to start a conversation with other high-profile actors on your show, or on other shows you watch.
Tweet behind the scenes
Give fans a glimpse of life off camera by taking them with you to rehearsals, events and more.
Share photos
Tease finales, promote spinoffs, give glimpses behind closed doors and more by tweeting photos.
Take over an account
Live-tweet your show or host a Q&A from your show’s account.
Step 3: Learn from others
Read how these stars use Twitter, and how you can do the same:
ABC’s “Scandal” recruits new fans to show
The cast used specific hashtags and existing fans to drive new fans to show.
“Under the Dome” cast live-tweets episode
The cast live-tweeted pilot episode and boosted follower count in process.
@adamlevine, @blakeshelton take over “The Voice”
Star hosts took over each other’s Twitter accounts to live-tweet show.
“True Blood” organizes around a hashtag
The HBO show drove engagement and ranked high on Nielsen Social.
Stay connected
Read the Twitter Media blog to track cool, meaningful uses of Twitter.
