Marketplace Best Practices

Why enable Marketplace?

• MoPub Marketplace is our real-time bidding exchange, which gives publishers access to an additional revenue source through a competitive auction with complete transparency and control.

• MoPub’s Marketplace will only win if it is able to beat the highest performing ad network that has an available ad.

• When you don’t enable Marketplace, you are only losing out on additional revenue.

• Marketplace increases the quantity of potential bidders for your impressions, without having to include additional SDKs.

• Once you have enabled Marketplace, the price floor should always be set below your lowest performing ad network, in order to avoid losing out on potential revenue.

Setting Marketplace Price Floors

Price floors can have a huge impact on the revenue you make through Marketplace and our best practices will ensure that you are driving the most revenue to your applications.

• Keep your price floors low — setting your price floor too high will discourage our demand side partners from bidding on your inventory and can result in lost revenue. Our Marketplace partners will compete against each other and drive the CPM up on their own.

• Don’t set your price floor above your networks — setting the floor above your network CPMs may result in a lower-performing ad network winning an impression when the Marketplace may have been willing to pay more.

• Setting your network CPMs correctly is extremely important when turning on the Marketplace. These are the CPMs the Marketplace needs to beat.

Content Filtering

When enabling the Marketplace Content Filtering options, it is always best to block fewer categories at launch and then reevaluate if other categories need to be blocked.