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Social Activities Feature Overview

This document provides an overview of all the developer resources related to Social Activities.

A social activity represents a social action (e.g. +1, comment, vote, share, etc.) that references content on your website but does not originate from your website. Instead, the social action originates off-site, on a social network. Social activities also include additional metadata related to the action, such as: the social network, user, time, photo, comments, etc.

A post on Google+ that comments on and references a blog article somewhere on the internet. The Google+ user who posted the link really liked the article.
Figure 1: A Google+ post referencing a blog article. This will be reported to the blog owner in Google Analytics as a social activity.

Social activities data is important because in many instances these activities take place "off-site" on various social networks, unbeknownst to the author. Google Analytics allows you to track and gain insight into the off-site social activities related to the content on your website.

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