This document provides an overview of all the developer resources related to Campaigns & Traffic Sources.
Users arrive at your website or application through a variety of sources, including search engines, social networks, advertising campaigns, and more. By using Google Analytics to measure these campaigns and traffic sources, you can improve your marketing efforts and user experiences.
Related Documents
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Platform
- Reference: Campaigns & Traffic Sources Learn how campaign & traffic source data is collected, processed, and populated in reports.
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Solutions
- Testing Google Play Campaign Measurement Learn how to test a Google Play Campaign Measurement implementation to verify it's working before publishing your application.
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Collection
- Web Tracking: analytics.js Measuring campaigns & traffic sources on the web with the analytics.js library.
- Android SDK Measuring campaigns & traffic sources on Android with the Android SDK.
- iOS SDK Measuring campaigns & traffic sources on iOS with the iOS SDK.
- Measurement Protocol Measuring campaigns & traffic sources in almost any environment using the measurement protocol.
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Processing
- Campaign & Traffic Source Processing Logic Learn how the campaign & traffic source processing logic works via a reference flowchart.
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Configuration
- Add Custom Search Engines (Help Center) Learn how to configure Custom Search Engines.
- Configure Ignored Referrers (Help Center) Learn how to configure Ignored Referrers.
- Configure Ignored Search Terms (Help Center) Learn how to configure Ignored Search Terms.
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Reporting
- Campaign & Traffic Sources in Reports See the available campaign & traffic sources dimensions and metrics.
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