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Social Data Overview

Google Analytics has a number of features that allow you to measure the impact of social media on your business: Social Activities, Social Referrals, and Social Interactions.

A website with a hand clicking on social buttons indicating a social interaction. A hand clicking on a link from a Google+ comment indicating the user's visit to the website will be counted as a social referral. A post to Google+ with a link to a webiste, counted as a social activity.
Figure 1: The social data sources that can be measured using Google Analytics

What To Use

Social Activities

A social activity represents a social action (e.g. +1, comment, vote, share, etc.) that happens off-site on a social network and references content on your website. Google Analytics automatically enables measurement of social activities related to your content for a variety of social networks.
Learn more about measuring Social Activities.

Social Interactions

User interactions with social buttons embedded on your property, such as the Google+ "+1" button, or the Facebook "Like" button, represent social interactions with your content. These social interactions are valuable signals of user engagement and can be measured using Google Analytics.
Learn more about Social Interactions.







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