Hide

Ecommerce - Feature Reference

This document provides an overview of Ecommerce measurement using the Google Analytics platform.

  1. Specifying Currencies
    1. Using Local Currenciese
    2. Local Currency Dimensions & Metrics

  • Related Documents

  • Platform

  • Reference: Ecommerce Learn about the ecommerce data model, measurement, and reporting options.

  • Collection

  • Web Tracking: analytics.js Using custom dimensions and metrics on the web with the analytics.js library.
  • Android SDK Measuring in-app payments and ecommerce in native Android apps with the Google Analytics SDK for Android.
  • iOS SDK Measuring in-app payments and ecommerce in native Android apps with the Google Analytics SDK for iOS.
  • Measurement Protocol Measuring ecommerce activity in almost any environment using the measurement protocol.

  • Configuration

  • Setting Global Currency (Help Center) Learn how to set the global currency of a view (profile).

  • Related Topics

  • Supported Currency Codes Learn which currency codes are supported for measuring local currencies."
More

Specifying Currencies

Google Analytics has a number of standard and calculated Ecommerce metrics that are considered currency values, including:

  • Transaction Revenue
  • Transaction Tax
  • Transaction Shipping
  • Item Revenue
  • Revenue per Transaction
  • Revenue per Session
  • Total Value
  • Revenue per Item

The global currency type of a view (profile) determines the currency in which all of these values are displayed in reports.

By default, the global currency type of a view (profile) is USD. Businesses that transact in a single currency other than USD can configure a view (profile) to use any of the supported currency types.

Learn how to specify the global currency type of a view (profile).

Using Local Currencies

Businesses that transact in more than one currency can specify a local currency type when sending transaction data to Google Analytics.

In cases where the local currency type differs from a view's (profile's) global currency type, Google Analytics will perform the necessary conversion using the prior day's exchange rate.

Learn how to set the local currency type of a transaction or item in the following supported libraries or protocols:

Local Currency Dimensions & Metrics

For businesses using local currencies, Google Analytics provides a number of local currency dimensions and metrics that can be used in reports.

Local Currency Dimensions

Web Interface Description
Currency Type The local currency type of the transaction.

Local Currency Metrics

Web Interface Description
Local Transaction Revenue Total transaction revenue in local currency.
Local Transaction Shipping Shipping cost of the transaction in local currency.
Local Transaction Tax Total tax of the transaction in local currency.
Local Item Revenue Product revenue in local currency

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 3.0 License, and code samples are licensed under the Apache 2.0 License. For details, see our Site Policies.