關於 / 商標與品牌

Twitter Trademark and Content Display Policy

This policy is designed to help you use our brand and assets, including our logo, content and trademarks without having to worry about negotiating a separate agreement with us or talking to our lawyers. If you’d like to make any use of our marks that is not covered by this document, you must contact us at trademarks at twitter.com and include a visual mockup of intended use.

使用Twitter品牌及商標 ∞

Twitter’s marks include, but are not limited to, the Twitter name, logo, Tweet, Twitter bird, and any word, phrase, image, or other designation that identifies the source or origin of any of Twitter’s products.

Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Twitter, or in a way that confuses Twitter with another brand.

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Usage guidelines

Do:

  • Use our official, unmodified Twitter bird to represent our brand.
  • Make sure the bird faces right.
  • Allow for at least 150% buffer space around the bird.

Don't:

  • 在小鳥商標旁邊使用對話框或文字。
  • Rotate or change the direction of the bird.
  • Animate the bird.
  • 複製 Twitter 小鳥商標。
  • Change the color of the bird.
  • 使用任何其它商標或標誌來代表我們的品牌。

Promoting your Twitter account ∞

Do:

  • Use one of the Twitter buttons as a link to your account online.
  • 使用其中一個 Twitter 小鳥商標, 並且在附近列出你的 @名稱。
  • Write out Follow us on Twitter with your @username nearby when you’re unable to show the Twitter bird.

Don't:

  • 修改 Twitter 的小鳥商標。
  • 使用我們網站任何其他的插圖, 例如 已認證的徽章。
  • Create your own buttons or images using our logos unless technically necessary, such as in signature bars. If you do, use this resized version of the Twitter bird.

用於廣告與行銷的Twitter品牌素材 ∞

Do:

  • Use the Twitter bird to show that your product or device is compatible with Twitter.
  • Show the Twitter bird in front of your #hashtag or @username the same size as the text.
  • Make sure that if mentioning "Tweet," you include a direct reference to Twitter (for instance, "Tweet with Twitter") or display the Twitter brand or trademarks with the mention of "Tweet."

如果你打算使用推文資源或建立微網站,你可查看有關 展示推文及其他 Twitter 內容 的部分。

Don't:

  • 把 Twitter 的品牌或商標展示得比你自己的標誌大。
  • Use the Twitter brand or Tweet mark to refer to any service other than Twitter.

商品與產品 ∞

Please note that we generally don’t permit use of our marks on merchandise.

Do:

  • Use the Twitter bird on your product packaging with your @username to let customers know you’re on Twitter. The Twitter bird should be the same size as your @username and should not be larger than your own branding.

Don't:

  • Use the Twitter name, the Twitter bird, Tweet, or any other confusingly similar marks on any apparel, product, toy, or any other merchandise.

為應用程式、產品或網域名稱改取名字 ∞

Do:

  • 為你的網站、產品或應用程式建立一個獨一無二的名字。

Don't:

  • 在你的網站、應用程式或產品的名字內使用「Twitter」。
  • 只使用 "推文" 或創造 "推文" 和簡單字母或數字的文字組合 (例如: 1推文、推文)。
  • 注冊一個含有 Twitter、拼寫錯誤、譯音或其他類似變更的網域名稱。
  • Apply for a trademark with a name including Twitter, Tweet, the Twitter bird, transliterations or similar variations thereof.
  • Use Tweet in the name of your application if used with any other service.

你的網站或應用程式的視覺設計 ∞

Do:

  • 以獨特的品牌推廣和商標設計你的網站。

Don't:

  • Copy our look and feel, as this could create user confusion.

關於 Twitter 的圖書或刊物 ∞

Do:

  • Make sure the title of your book or publication makes clear that it's about Twitter, and not by Twitter. For example, "Learning how to 'X' on Twitter" is appropriate, whereas "The Twitter guide to 'X'" is not.
  • 如要展示推文,請查看使用 Twitter 內容的部分。

Don't:

  • 在你的封面或標題上使用 Twitter 小鳥商標。
  • 用 Tweet 這個字提及 Twitter 以外的服務。

Displaying Tweets and other Twitter content ∞

When showing a Tweet online, offline, or in broadcast, you shouldn’t confuse users by including actions from other social platforms. Any Tweets displayed must be real, from real accounts, and in some cases as listed below, approved by the author.

廣播中

For full broadcast guidelines, please see our resource on our Help Center.

Do:

  • 請在電視廣播上顯示推文的同時列出推文原者的名字、@名稱和未經任何修改的原本推文, 並且確保 Twitter 的小鳥商標位於推文附近。
  • Display the associated Tweet and attribution with images or media. Multiple-image galleries or scenic integrations should be marked clearly as 'from the Twitter service' and provide the associated #hashtag or @username.
  • 將 Twitter 的小鳥商標顯示在 #標籤 與 @名稱之前以獲得最佳效果, 小鳥大小應與文字相同。

Don't:

  • Delete, obscure, or alter the identification of the user. You may show Tweets in anonymous form in exceptional cases such as concerns over user privacy.
  • Confuse broadcast with advertisements, which require approval from the Tweet author.

線上(研發人員與微網站活動)

離線 (靜態使用和出版物)

  • 顯示推文原者的名字、@名稱、未經任何修改的原本推文和時間戳, 並且確保 Twitter 的小鳥商標位於推文附近。
  • If displaying Tweets, make sure they are real, from real accounts, and that you have permission from the author when necessary.
  • 將相關的推文和著作來源連同圖像或媒體一起顯示。
  • If showing screenshots, only show your own profile page, the @twitter page, the Twitter 'About' page, or a page you have permission from the author to show.
  • 查看有關展示 Twitter 商標的部分。

Other things to know about the Twitter trademarks ∞

  • Please do not use the Twitter marks in your avatar or the background of your Twitter page.
  • 請記住, Twitter 和 Tweet 首字 T 皆為大寫。

By using the Twitter marks you agree to follow the above as well as our Terms of Service and all Twitter rules and policies. Twitter reserves the right to cancel, modify, or change the permission in this policy at any time at its sole discretion. For further information about use of Twitter's name and trademarks, please contact trademarks at twitter.com.