RingCentral @RingCentral

Monthly blog referrals from Twitter increase by 259% for cloud telephony company

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The Challenge

Cloud telephony company, @RingCentral, wanted to increase brand awareness and establish thought leadership in the B2B space.

The Solution

@RingCentral designed a content strategy with business customers in mind. In addition to providing information about the company’s products and services, @RingCentral created Tweets that paired relevant tips on leadership, sales best practices and IT management with links to its corporate blog. @RingCentral then promoted these Tweets to followers’ timelines and to timelines of similar users to amplify the reach of these messages and drive traffic to its blog.

The Results

After launching Promoted Tweets, daily brand mentions increased by 92%. Monthly social referrals from Twitter increased by 259%, making Twitter the #1 social referral source to @RingCentral’s blog.


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