Luxology @Luxology

3D animation company uses Twitter to launch software and attract new customers

Luxology

The Challenge

@Luxology wanted to build excitement for its modo 601 software release and use the launch to attract new customers.

The Solution

To build excitement for the launch, @Luxology announced modo 601 exclusively on Twitter. @Luxology first used Promoted Accounts with interest targeting to build an audience of relevant consumers including designers and animators. Later, the company used Promoted Tweets in timelines and in search to release a series of videos previewing new modo 601 features. Says David Tracy, Community Director at Luxology, “we [also] created new videos throughout the day in response to real-time conversations.” Hours later, the software maker surprised engaged fans by tweeting that the new version would be available for instant purchase and use.

The Results

@Luxology scaled its follower base from 1,700 to 22,000 – an increase of 1,200%. “Twitter gave us access to many fresh eyes, making this our most successful launch to date,” says Tracy. “On launch day, 30% of site visits came from new users, and sales were 70% higher in the first two weeks compared to our last release.”


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