Advertiser Analytics

Twitter offers two layers of analytics to advertisers, providing in-depth insight into both your paid and unpaid activity on Twitter.

Promoted Tweets, Trends and Accounts dashboards

All three dashboards for Promoted Accounts, Promoted Tweets, or Promoted Trends display the fundamental metrics for your campaign: impressions, retweets, clicks, replies, and follows as they happen.

Timeline Activity dashboard

Timeline Activity provides an invaluable, all encompassing look at all your activity on Twitter. See how every single one of your Tweets (regular as well as Promoted) is performing in terms of mentions, follows, reach, and more.

Followers dashboard

Use the Followers Dashboard to gain valuable insights about who your followers are. See how you gained your followers over time and their composition by interest, geography, gender, and engagement.

Websites dashboard

Measure the traffic and conversions that the Twitter network drives to your owned and operated domains. The Websites dashboard gives advertisers real-time information on what content and which Twitter users help drive the most traffic to your sites. Use page level analytics to optimize messaging on the product landing pages Twitter users visit most.