Promoted Tweets

Use Promoted Tweets to amplify your message with targeting options on Twitter.com and across mobile devices to reach the right person, in the right place, at the right time.

Promoted Tweets can be targeted to search results or to user timelines. Twitter’s geographic targeting increases the relevance of your message based on location.

Promoted Tweets in search: Use Promoted Tweets to reach users when they are searching on Twitter. Promoted Tweets targeted to search terms appear at the top of the results page.

Promoted Tweets in timelines: Use Promoted Tweets to amplify messages to your followers or users who are like your followers. Promoted Tweets targeted to users’ timelines appear at or near the top of their timelines when they log in or refresh their homepage.

• Targeting followers puts your message in front of your brand advocates
• Targeting users like your followers extends the reach of your campaign and brand to more users who are receptive to your message

Targeting across mobile and desktop: Refine the reach of your message with Promoted Tweets in timelines to followers and users like your followers with platform-specific messages across iOS, Android, BlackBerry and Twitter.com. For example, mobile game and app sellers can target the users on a particular mobile device who are likely to purchase their products. 
Promoted Tweets on mobile appear at or near the top of the user’s timeline.

Geographic targeting: Increase the relevance of your campaign by targeting your message to a specific geography. Promoted Tweets can be targeted at the country level or at the U.S. regional level.

Political campaigns: Use Promoted Tweets in search or in timelines to reach Twitter users during an election season. Campaigns requiring FEC-compliant notices will feature a purple promoted icon at the bottom of the Promoted Tweet. The disclaimer appears when a user hovers over the Promoted Tweet.

Promoted Tweets are priced on a Cost-per-Engagement (CPE) basis, so you only pay when someone retweets, replies to, clicks or favorites your Promoted Tweet. In addition, impressions on Retweets are free and can extend the reach and cost-effectiveness of your campaign many times over.

Just like organic Tweets, relevant and interesting messages are rewarded. Promoted Tweets that engage and resonate with users are more likely to appear.

Next: Promoted Trends →